Since starting the business back in 2009, we've been on an incredible journey into beauty technology. Home to a range of the biggest brand names in the industry, we've built and established a unique customer experience with expert product knowledge and personalised customer care.
Today, the journey continues as we partner with NVM Private Equity, leading a significant growth capital investment to fuel domestic and international expansion. This collaboration will help to support our next phase of expansion, allowing us to accelerate our strategic initiatives and enable more customers across the world to join us in our exciting next chapter.
Our Co-Founder and CEO, Laurence Newman, said “Our partnership with NVM is a significant step in developing our unique product offering internationally whilst continuing UK growth. The team at NVM shared our vision and most importantly immediately understood the market opportunity of a pure-play beauty technology platform, making them an ideal cultural fit. Working with NVM will accelerate our ambition to provide the largest selection of clinically proven, at-home health and beauty technology in the world. Exceptional product knowledge in this niche area of beauty and excellent customer care from our team has been so important to our success so far. NVM’s support will further ensure that those high levels remain as we expand.”
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