NuFACE: The History Behind the Brand

by Amy Nicholson

NuFACE: The History Behind the Brand

Founded in 2005 by licensed aesthetician, Carol Cole, the NuFACE brand has gone from strength to strength, bringing microcurrent devices to the homes of millions across the world. Using unique, patented systems to deliver successful, age-defying results, the brands signature device allows the science of professional treatments to be made available to customers, for use in the convenience and privacy of their own homes. Here we uncover the history behind this forward-thinking brand and take a look at some of their best selling microcurrent devices.

NuFACE History

With a career that spans 30 years in the health and beauty industry, Carol’s ethos was to understand her client’s desires for a non-invasive, at-home, easy-to-use, anti-ageing solution. Beginning her career as an aesthetician at the famed Golden Door Spa, Carol sought to develop a handheld device that would utilise microcurrent technology for women who wanted to take anti-ageing into their own hands.

In 2005, Carol and her daughters (Tera - also an aesthetician) and Kim, launched NuFACE for their clients to use at-home in between their professional microcurrent facials. She soon recognised her clients’ need for more frequent microcurrent treatments, so in order to raise awareness of the NuFACE brand and best selling microcurrent device, Carol frequently made house visits directly to her clients in between in-salon treatments to 'top them up' with the age defying technology. Clients started telling their friends about NuFACE and those friends told their friends and quickly NuFACE became a cult beauty favourite.

NuFACE Today

Today, NuFACE are one of the leaders in at-home beauty devices helping every woman look and feel more beautiful. Using its flagship technology, microcurrent, NuFACE award-winning products are clinically shown to help tone, firm and reduce the look of wrinkles, providing both visibly instant results and cumulative benefits.

With category defining products, an authentic professional heritage, highly visible and clinically proven results, and endorsements from skin care professionals, NuFACE has gained a strong following among celebrity clientele, influencers, and a growing base of loyal,
passionate consumers.

Whats more, the brand values that were created all those years ago still stand, with NuFACE representatives till making personal house visits to those loyal fans and new customers to this day. Offering customised treatments to fans new and old, NuFACE know how to enable their clients to feel their very best, each and every day, without the need for costly salon appointments.

Whether you're looking for the all encompassing NuFACE Trinity with interchangeable heads the travel sized NuFACE Mini , the NuBODY to tone up your body, or the brand new NuFACE FIX, there's a NuFACE microcurrent device for everyone.

Have you tired NuFACE? Or looking to get started? Get in touch with one of our Product Experts on sales@currentbody.com

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