I have always used the same brand of hairdryer as it's what I know and trust, I tried the T3 Cura and was pleasantly surprised! I didn't need to use as high a heat setting to get a smooth, styled finish and no frizz! It dried in half the time and left room for me to style the front straight which left me with a 'fresh from the salon' look. The compliments when I arrived at work were equally as pleasant as the drying experience. Very lightweight too! Would recommend to anyone with bleached or dry hair, or for those with little time in the mornings!