I have a shoulder-length cut and usually I quickly dry and straighten my hair in the morning, which takes about 15-20 minutes in all - if I just use a hair dryer I always have a natural kink and it just looks messy. I've never really paid much attention to the model of my hairdryer, but after years of using a travel one on-the-go (which are practical to throw in your carry-on, but not always the most effective) I thought it was worth trying an upgrade. I'm not one to spend hours in front of the mirror (I value my sleep more), so wasn't expecting a miracle in all honesty but maybe a better finish.
The Cura Luxe really impressed me - mainly because of how quickly and effectively it dried my hair. The three heat settings meant that I could build up the heat and my hair didn't get frizzy, but also it straightened my hair at the same time, just like in a professional blow dry. No need to spend extra time styling, and it stayed poker straight all day. So I saved an extra 10 minutes in the morning and my hair felt softer too. What's more, the cool setting bought back a natural shine to my hair which was an added bonus.
You can also use the Cura Luxe on dry hair to add shape or restyle your fringe, which could help you go longer between washes if hair was still clean.
Overall, I would definitely recommend trying it. It's an investment piece, but if I think about how often I wash my hair and how long my last hair dryer has lasted, we're talking pennies per use. A small price to pay…